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What Separates A Good Advertising Photographer From A Great One?

All professional photographers have started by learning the basics of their trade. Once they have acquired the right skills and the needed equipment, they are ready to take on some clients and deliver some amazing results. However, this isn't exactly the career path of all photographers. Many of them choose to specialize, in order to broaden their opportunities to impress potential clients. When you have over 100 weddings in your portfolio, you are going to have a much easier time getting new clients to take photos at their weddings. People want to hire photographers who have intensive experience in the specific type of photo they need.

When it comes to advertising photography, things are even more complex, as this area of expertise requires a lot more knowledge and a wider range of equipment and accessories than regular niches such as food or wedding photography. In advertising, you have to be ready to work with fashion models, children or pets, so you need a lot of lenses, filters and other accessories to manage all these situations. Besides, advertising photography may imply shooting outdoors. This is a totally different type of project, with implications on your needed equipment. For instance, you may need to take a photo with a fish eye lens, in order to create a certain effect. This means you have to wither buy or rent this type of lens. In addition, you need to know how to use it properly and how to frame your subject in order to communicate the core messages of your brand or company. 

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A good advertising photographer is going to deliver high quality images, so you may be able to produce some beautiful advertising materials. However, a great photographer would also have the creativity and the skills required to put together amazing compositions. Great photographers are also artists, as they can see the best image that would convey your messages to your desired audience the best way. Such artists are rare, so you may need to do a lot of research in order to find them. Advertising agencies are a good starting point, as many art directors are also photographers in their spare time. These professionals can help you choose the right subjects, the best lights and the most appealing situations, in order to capture amazing moments. They are able to convey the brand essence and its messages in one single photo. Their work is so powerful that people are going to remember it for a very long time. The talent to impress others without words is rare. This is why great advertising photographers are very hard to find. There are many good ones, but they can only become exceptional after dealing with hundreds or even thousands of projects. A good artist should also be able to understand the client and to communicate with people from various walks of life. Marketing teams and creatives are sometimes difficult to mix. A great artist would find a way to establish rapport.